Your host, Greg Lewis, talks to Anna-Vija McClain. Anna-Vija is an award-winning entrepreneur, speaker and sought-after expert on topics related to small business growth and professional development for young, ambitious talent. Her company, Piccolo Marketing, helps small business owners achieve unprecedented growth through the development of marketing strategies, business development campaigns, and implementation of processes and systems that maximize efficiency.

Every day the business universe is cluttered with messaging ideas and repurposed content coming from marketers and thought leaders everywhere. As a family business owner, you know you need your messages to stand out from all that chatter, and you also understand that the best way to do that is to create a unique message that stands out. What are some best practices that family business owners should consider?

In this episode of Family Business Today Anna-Vija McClain will share:

What’s in a name? Specifically a family business name as a brand?

Will being a family owned business give you a competitive edge in the marketplace?

Marketing ideas to build long term relationships with your customers

Why training is important to grow your business and your team

Tools recommended to use in your content marketing strategy

And much more….

To learn more about Piccolo Marketing’s Piccolo University, an online marketing training program, visit  https://piccolo-university.teachable.com/. To signup for their Mentorship Program go to https://piccolomarketing.com/piccolo-marketing-mentor/. Use Coupon Code ‘family’ for a 10% Discount.

At the Tennessee Center for Family Business our passion is to help business owners create a positive environment in which their family THRIVES, their business performs and one day celebrate a successful transition. Family Business Mastermind Groups are now forming. To learn more and join a group follow the link. 

Until next time, There’s No Business Like Family Business…..We Know!

Podcast made with help provided by Visual Media Co. https://www.visualmediaco.com/