Your host, Greg Lewis, talks to Rocky Lalvani, Chief Profitability Officer for business owners like you.
Rocky teaches business owners how to ensure they get paid and they make profit a priority! As a Certified Profit First Professional, he implements Mike Michalowicz’s Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!)